The number of visitors to the Lifeline website has also increased from 300,000 to 400,000 per month. “It’s remained high ever since.” Compared to 2016, call volume has risen more than 30 percent and Facebook engagement is three times higher. "We had the second-highest call volume in the history of our service the day of the song's release," said Lifeline Director John Draper. Titled “1-80” after the Lifeline phone number, the song encourages those who are struggling to reach out for help. Following the April release of Logic’s hit song about the National Suicide Prevention Lifeline, calls to the crisis hotline have increased in record numbers.
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